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What’s the Deal With Noom?

Noom ads are everywhere. They’re popping up between podcasts, Youtube videos and Facebook posts, proclaiming “it’s not a diet”, “there is some serious psychology going on” and “get lifelong results” (erm, gut check). As a Psychology student, these adverts piqued my interest. I studied Psychology for six years throughout college and university, and was trying […]

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The Most Potent Sedative in Women’s History

“A cultural fixation on female thinness is not an obsession about female beauty, but an obsession about female obedience. Dieting is the most potent political sedative in women’s history; a quietly mad population is a tractable one.” – Naomi Wolf This statement, coined by Naomi Wolf in her 1991 book ‘The Beauty Myth’, is still relevant […]